Home rentals on Rent.com
I have noticed with increased frequency that Rent.com is changing their site to accommodate home rentals and not just apartment communities. The site is now showing up in some results for home rental searches and they appear to have changed some link titles from other sites.
It seems a bit surprising that they would enter this market using their existing site instead of starting a new site like Apartments.com did with RentalHomesPlus.com. Or, buying out a site that is already established.
The markets for both apartment and home rentals are very competative and adding a new segment now may dilute their apartment community rankings in the search engines. Also, from a landord or property manager perspective, where can they expect to see their house or condo listed? Behind all of the apartment community listings?
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I’ve used rent.com several times for years. They had house listings years ago, but just not many. It think its just not worth it for people that only own a property or two to pay rent.com fees to find renters.